THE ERAS TOUR – TAYLOR SWIFT: STAGE OF A LEGENDARY MUSIC NIGHT

The Eras Tour (Taylor Swift | The Eras Tour) is the 6th concert tour of American singer and songwriter born in 1989 Taylor Swift. The first leg taking place in the United States will begin on March 17, 2023 in Glendale, Arizona and last until December 2024. Taylor describes the concept of the tour as  “a journey through all the eras of my music.”

Eras Tour is produced by Taylor Swift’s tour production company called Taylor Swift Touring . According to the Wall Street Journal, this is one of the most expensive tours in terms of “technical ambition” in the 21st century.

In terms of music, the tour is designed to celebrate Swift’s discography throughout her 17-year career, the Eras Tour covers all the musical styles of her 10 studio albums, from country to pop. to folk and alternative rock.

The Eras Tour music night in Singapore taking place on March 2, 3, 4 and 7, 8, 9, 2024 has become a historic event, affirming Taylor Swift’s position as “Queen of Pop” with a cultural event of international stature. The Eras Tour left an indelible mark in my heart and brought Swifties great music and technology experiences.

Legendary music night affirms Taylor Swift’s position as “Queen of Pop” – Source: Twitter

Taylor Swift, with The Eras Tour, has not only created a music tour but also a top-notch technological event, marking a new step forward in the entertainment industry. The Singapore show was not just a classic concert but a multi-sensory experience, celebrating her musical career from her debut album to her latest recordings. From welcoming guests to stage effects, every detail is meticulously cared for, creating an unforgettable, historic music night.

ACCEPT THE ATTENTION TO EVERY DETAIL

Right from the first step, the audience felt the enthusiasm and festive atmosphere of the event. From the cheering area with MC and live camera on LED screen, creating a fun atmosphere, connecting everyone together even before entering the performance area; to the professionalism of the tour guide and security team, each aspect of the welcome process is arranged properly, without causing any delay for attendees, creating an ‘extreme’ impression. ‘scoring periods’ are rare at large-scale events.

Source: Youtube

Source: Youtube

Here, there are small attentions such as guests sitting in the courtyard area being provided with paper cups to drink water, or security guards and coordinators appearing in simple t-shirts and polite attitudes, creating a feeling of peace. Friendly and comfortable for the audience. They are always willing to help the audience anytime, anywhere, not only with the words “Enjoy your show” after support but also with actions – from shining a light to show the way to observing the eyes of a ‘needer’. of the audience to appear promptly. Careful preparation and attention to the audience’s experience right from the first step are testament to the success of the event.

THE ERAS TOUR STAGE: THE PRIDE OF MODERN TECHNOLOGY

The Eras Tour’s stage is a technological and design masterpiece, reflecting the unique – unlimited creativity of Taylor Swift and the production team.

GIANT LED SCREEN

The focal point of each performance on The Eras Tour are giant LED ‘walls’, transforming the singer’s tiny frames and stage presence into a vibrant and colorful experience. LED screens are seamlessly assembled from multiple panels, creating a large display with high resolution. They deliver cinematic, larger-than-life animations, displaying the vibrant colors and exquisite animation that characterize the diversity of Taylor’s musical eras.

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The giant curved LED mesh screen design not only serves as a background for performances, but also creates depth and layering effects when combined with video, providing an impressive visual experience.

Source: Youtube

As Taylor captivated the audience with her performance of “Look What You Made Me Do ,” LED panels lit up with a dramatic display of lined up boxes of dolls, decorated with images of the singer. in outfits inspired by iconic images through the years. However, within just a few minutes, the stage underwent an astonishing transformation as the LED ‘walls’ performed their magic, transforming the edgy image of the doll box set into a peaceful landscape. peaceful and charming. Lavender flowers began to bloom around the female singer, creating a warm and peaceful space, attracting all eyes in the stadium.

Taylor Swift performed “Look What You Made Me Do” at Eras Tour – Singapore

Just a few minutes later, Taylor Swift stepped out with the image “Enchanted” with a brilliant purple flower garden – Source: Youtube

Not only that, the LED screens at the stadium are also guaranteed to be ‘giant enough’ in size so that even the furthest away audience can fully enjoy every moment taking place on stage.

INNOVATION IN LIGHT TECHNOLOGY

We can see that lighting plays a key role in setting the mood and enhancing the visual impact of Taylor Swift’s performances. “Eras Tour” showcased advanced lighting designs, with moving lights along the edge of the stage and rows of LED bars on top, along with a Seamless matrix lighting system, the programmed lighting perfectly synchronized with the music, making Highlights key moments and compelling visuals for the stage.

Source: Youtube

During her performance of “Don’t Blame Me ,” the combination of fog and a bright orange light scheme made the stage appear to be on fire, as the female singer emerged from the stage. Diamond B-stage after passing through the catwalk bridge from the main stage.

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The Taylor Swift Touring team also takes advantage of the power of the glowing stage floor, also known as the giant-sized, curved mesh floor LED screen designed to not only serve as a background for performances but It also creates depth and layer separation effects when combined with video, bringing a satisfying experience to the audience.

Super long floor LED screen – Source: Collected

These innovations not only increase the appeal of the performances but also demonstrate the constant creativity of the event organizing team. We can see that the application of LED lighting technology not only helps create a beautiful performance space but also contributes to creating a multi-dimensional art space, where each audience can feel and Immerse yourself in each melody and story told through light.

AMAZING SOUND ART

A concert is not just a musical performance, but also a perfect audio experience. During Taylor Swift’s “Eras Tour”, to ensure the most perfect sound quality and coverage of the entire stadium, Swift’s technical team used a line array speaker system combined with subwoofers and speakers. distributed, strategically placed throughout the organization’s locations. The line array speaker system is popular thanks to its ability to project sound far away, arranged vertically and hung on a truss or speaker tower, ensuring uniform sound dispersion throughout the stands. In addition, the subwoofer is strategically placed to enhance the low frequency range, providing powerful, “moving” bass everywhere. https://www.youtube.com/embed/ oTkJaPuN_9M?showinfo=0

This is both a step forward in improving sound quality at music events and a testament to the focus on fan experience. The combination of modern audio technology and the talent of engineers has created an emotional and lively musical space, serving as a solid foundation for each of Taylor Swift’s memorable performances.

THE CONNECTION BETWEEN THOUSANDS OF AUDIENCES: LED BRACELETS

Perhaps the most special thing about Taylor Swift’s concerts is not only the music and stage that captivates people’s hearts, but also the presence of LED bracelets – an indispensable part in creating a unique atmosphere. The performance space is full of interaction and connection. From the perspective of an event organizer, this is not only a unique marketing tactic but also the secret to creating an unforgettable connection and experience for the audience.

Source: Pinterest

To enhance the interactive experience with the audience, Taylor Swift used glowing bracelets at the Eras Tour. These LED bracelets synced to Swift’s music, creating a spectacular light show in the crowd.

Pixmob’s two-level control light bracelet system: Color play according to the song and image play mode. To run the image, they use infrared moving head lights (IR moving head) to shine on the audience area. Anyone in the projection area will be affected by the lights on the bracelet.

During the performance of “…Ready For It?” , these bracelets created a wide “sea of ​​blue waves” throughout the stands. More than just a fun souvenir for fans, LED bracelets also contribute to solidarity and connection, turning Swift’s concerts into unforgettable communal experiences.

Source: Youtube

The creative application of technology such as LED bracelets is a step forward to make a difference, and the ‘sea of ​​blue waves’ at The Eras Tour is a testament to creativity in applying technology to the entertainment industry. This is the secret to creating unique attraction and experiences, contributing to connecting the Swifties community and making The Eras Tour an unforgettable event.

A BREAKTHROUGH IN STAGE AUTOMATION AND SPECIAL EFFECTS

The Eras Tour stage is equipped with an automatic moving system, allowing for continuous configuration changes, creating surprising and engaging performances. The moving platform, raised stage, combined with fireworks and confetti machines turned the stage into a lively “character”, contributing to storytelling and conveying the emotions of the music.

Source: Collector

It’s impossible not to mention Swift’s famous “dive” effect, where she “dives” into a ‘void’ in the middle of the performance, while floor panels display images of water and waves crashing onto the runway. Such effects not only create breathtaking and awe-inspiring spectacles but also contribute to Swift’s visual storytelling.https://www.youtube.com/embed/0t5gofviFsk?showinfo=0

SWIFTIES’ ENTHUSIAST

The highlight of the night was not only the power of technology or Taylor Swift’s voice, but also the enthusiasm of the 60,000 audience. Almost all are in the same atmosphere. They all sang and danced to familiar melodies, there were fans who cried loudly, or shed silent tears of emotion, and there were also those who were immersed in standing and singing the entire setlist continuously,… Not only did they harmonize your voice with all your heart but also create an emotional musical space, a sound that no other speakers can match.

Source: Lisa Nguyen

SUMMARY

Taylor Swift’s “Eras Tour” is a testament to the power of audio and video (AV) technology to create captivating live performances. The seamless integration of LED screens, creative lighting, crystal-clear sound systems, stage automation, and interactive visual effects turns every concert into an immersive and unforgettable event. forget.