After a series of three successful albums, Nicki Minaj fell into a difficult position when suffering from the “fourth album curse” – a funny term referring to a decisive milestone in the career of a popular artist.
Nicki Minaj’s album “Queen” was not as successful as expected.
Although Queen’s album still sold 185,000 copies in the first week of release, it was still a step backward compared to previous comebacks . Singles like Chun-li , Bed , Barbie Dream also did not create the same feverish effect as when Super Bass , Annaconda , Starships …
In addition, the direct competition from emerging female rappers such as Cardi B, Doja Cat or Megan Thee Stallion also directly affects Nicki Minaj’s position.
In 2019, the owner of the hit Hey Mama shocked fans when he announced: “I have decided to retire so I can take care of my small family. I know you’re all happy for me. To my fans, please support me until your last breath. Love you all my life.”
Although she withdrew her statement soon after, Nicki Minaj is no longer interested in releasing solo products but is fully devoted to married life.
Nicki Minaj got married and gave birth to her first son in October 2020.
In the entertainment industry , which is fiercely selective and favors new faces, the decision to get married and have children can be considered an acceptance of putting aside a career for female artists. However, the words “give up” are not in Nicki Minaj’s dictionary.
After nearly 3 years of silence, the female rapper returned with the product Do We Have a Problem? collaborating with rapper Lil Baby. The song immediately debuted at number 2 on the Billboard Hot 100 chart to the surprise of the owner.
Nicki Minaj is successful again thanks to her smart release strategy.
Taking advantage of the victory, Nicki Minaj stirred up the music industry with the super hit Super Freaky Girl , bringing her the top spot thanks to her smart and methodical release strategy. At the 2022 VMAs, Nicki was awarded the Michael Jackson Video Vanguard Award for artists with special contributions in the music industry.
The same year, Billboard magazine named Nicki Minaj at number 10 on the list of Outstanding Pop Stars in 2022 with the comment: “The Queen of Rap has once again affirmed her position.” in the music industry”.
Nicki Minaj was honored on stage at the 2022 VMAs awards ceremony.
The female rapper opened 2023 by announcing the establishment of her own record label to support young talents: “I understand very well the importance of a good guide in the early years of my career. I understand why there are people who only light up one night and then disappear, because they don’t have a good strategy.”
In addition, the mother of one child plans to release her fifth studio album, a documentary revolving around her life and career, as well as go on tour this year. Nicki Minaj is ready to get back in the game like never before.