The Kardashian-Jenner family has been a staple in pop culture for over a decade, known for their reality TV show, businesses, and ubiquitous social media presence. However, recent discourse around them has been overwhelmingly negative, focusing on declining viewership, underwhelming product launches, and questionable business practices.
The latest season of their Hulu show has been notably under-promoted and poorly received. This season was meant to offer a rawer, more genuine glimpse into their lives, but viewers feel it has become a mere PR tool. For instance, scenes with Khloe Kardashian and Tristan Thompson were criticized for being painfully scripted, trying to reshape public perception of their tumultuous relationship. Similarly, Scott Disick’s dramatic weight loss led to speculation about drug use, which the show addressed by highlighting a box of Ozempic in his fridge—a scene many viewed as a contrived attempt to control the narrative.
Kylie Jenner’s constant barrage of new product launches is also facing backlash. Her recent lip glaze launch failed to generate buzz, overshadowed by reviews from influencers who either received the products in PR packages or are eager to stay on her good side. Compared to other brands like Makeup by Mario, Kylie’s frequent releases leave little time for anticipation and excitement to build among consumers, leading to market saturation and consumer fatigue. Critics liken her approach to the fast-fashion brand Shein, known for overwhelming consumers with constant new products.
Kourtney Kardashian’s Lemme supplement line has been under scrutiny for its use of “proprietary blends,” which obscure the exact contents and dosages of ingredients. Experts in the supplement industry have called out the brand for this practice, deeming it misleading and ineffective. Moreover, Lemme products recently appeared in TJ Maxx stores, sparking rumors of a brand decline. It was later revealed that the products were stolen and resold to the retailer, prompting a recall out of safety concerns. Despite this, the incident has cast a shadow over the brand’s reputation.
In addition to product issues, Kourtney’s lifestyle brand Poosh has been criticized for its business practices. A TikTok creator exposed how Poosh asked her to provide services for free in exchange for social media exposure. This request, perceived as taking advantage of small businesses, highlighted a broader issue with how the Kardashians leverage their fame to avoid paying for services—a practice that many believe contributes to their wealth while exploiting others.
These controversies suggest that the Kardashians may be struggling to maintain their relevance and positive public image. Viewers and consumers are growing weary of their overly scripted reality show, constant product launches, and questionable business ethics. The family’s fame, built on relatability and aspirational living, now seems tarnished by repetitive storylines and perceived greed.
Despite the negative press, the Kardashians have a proven track record of bouncing back. Their ability to adapt and reinvent themselves has been key to their long-standing presence in the public eye. However, the current wave of criticism indicates that they may need to make significant changes to regain public trust and interest.
In conclusion, while the Kardashians are not strangers to controversy, the recent string of negative news might indicate a turning point. Their reality show and business ventures face significant challenges, from declining viewership to consumer fatigue and ethical scrutiny. Whether they can navigate these issues and restore their standing remains to be seen, but it’s clear that the public’s patience with their antics is wearing thin.
